
Best supermarket Easter eggs 2025
The olive Easter Supermarket Awards 2025 are here to make your life easier. Discover the best shopbought Easter eggs, including milk, dark, white and vegan chocolate eggs
Discover the best supermarket Easter eggs to buy this year, from vegan Easter eggs to luxury and white chocolate options.
Discover the full results of the olive Easter Supermarket Awards 2025 here, including hot cross buns and Easter lunch centrepieces.
For more Easter inspiration, we've picked out the best Easter gifts for friends and family this year.
Best milk chocolate Easter egg
Winner: Sainsbury’s Taste the Difference Belgian Milk Chocolate Tiramisu Egg
- Available from Sainsbury's (£10)

This unique egg stood out in testing. It has an elegant tall, swirled design and the creamy milk chocolate is given a grown up twist with the bold espresso flavour running through, plus crunchy from small pieces of biscuit.
Available from:
Sainsbury's (£8)
Runner up: Lidl Deluxe filled layer egg (milk choc)
- Available from Lidl (in-store)

Those with a super sweet tooth will love this egg. Two layers of creamy milk chocolate conceal a hidden layer of gooey caramel which is smooth and buttery. It's undeniably on the sweet side and doesn't have an intricate design, but is a lot of fun.
Available from:
Lidl (in-store)
Best dark chocolate Easter egg
Winner: Morrisons The Best Belgian Dark Chocolate with Pink Himalayan salt
- Available from Morrisons (£7.50)

A good dark chocolate for an Easter egg, this thick egg has a really smooth texture and good snap. The flavour has a subtle balanced bitterness and pleasing hint of salt.
Available from:
Morrisons (£7.50)
Best vegan Easter egg
Winner: Sainsbury's Free From Extra Thick Dark Choc Honeycomb & Biscuit Egg, Taste the Difference
- Available from Sainsbury's (£8.50)

Gluten-free and vegan, this egg means no one has to miss out this Easter. The dark chocolate has an attractive sheen, studded with good chunks of biscuit and sweet pieces of honeycomb.
Available from:
Sainsbury's (£8.50)
Best novelty Easter egg shape
Winner: Waitrose No.1 The Chocolate Croissant
- Available from Waitrose (£15)

A shape we hadn't seen before in Easter chocolate, this fun design won us over. It is made of creamy blonde chocolate and although no real croissant is involved, it has pieces of wafer sprinkled throughout to add the flaky texture inspired by croissants.
Available from:
Waitrose (£15)
Best alternative flavour egg
Winner: M&S Collection Extra Thick Pistachio & Milk Chocolate Egg
- Available from Ocado (£20)

This egg has a range of textures, from the dark chocolate with good snap and crunchy pistachio pieces to the creamy inner layer adding extra sweetness. The amount of pistachio flavour is impressive and it is rich overall.
Available from:
Ocado (£20)
Best chocolate bunny
Joint winner: M&S Baby Bunny

This prettily wrapped bunny looks classy and has a sweet bunny ears design. The chocolate is thick and well-tempered with a good snap and creamy flavour.
Available from:
Ocado (£3)
Joint winner: Waitrose Hip Hop Harri

This fun bunny design combines milk chocolate with a white chocolate 'carrot' for a sweet mixture of flavours. Kids will love the cartoonish style.
Available from:
Waitrose (£7)
How we chose the winners
The olive team chose 13 categories having researched which products you, our readers, would be most likely to buy this Easter. We invited all the big supermarkets to select the products they wanted to nominate (just one entry per category, so they had to choose carefully). Our expert panel of judges blind-tasted them, rating each on taste, texture and appearance. We then awarded 'winner' and runner up accolades to our favourites.
Authors

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